Outside.in Raises $7M, Deal with CNN

Many people touted “hyper-local” news as the salvation of journalism and newspapers in particular; it’s not. It’s a compelling feature of a larger offering. That’s what the major news sites now see clearly:

  • MSNBC with its acquisition of Everyblock
  • Yahoo! with its new original content and local emphases
  • And now CNN with its investment in Outside.in

According to the press release:

As part of its investment, CNN Worldwide entered into a concurrent multi-year deal to use the Outside.in for Publishers aggregation and curation platform to power hyperlocal news across all of CNN.com and its related properties. The first implementations are expected to be completed in Q1 of 2010.

Blogs, real-time content and more localized news (broadly defined) are becoming must-have features for larger news organizations. Companies such as Outside.in and Topix are in strong positions to provide that content to these third parties.

For its part Outside.in is pursuing a dual strategy as a recently redesigned local search destination even as it offers a range of tools and content syndication for developers and publishers.

Outside.in has raised an estimated $12 million including this round. While the site began as a heady, if unusable project, CEO Mark Josephson has put it on solid ground toward a viable business model and eventual exit.

Here’s a page (via Fred Wilson’s blog) that shows the integration of Outside.in on the NY Post site:

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Related: Here’s a recent interview with Outside.in CEO Mark Josephson on Media Bistro.

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One Response to “Outside.in Raises $7M, Deal with CNN”

  1. Outside.in a ‘Hub’ for Local Content « Screenwerk Says:

    [...] Screenwerk Greg Sterling’s Thoughts on Online and Offline Media « Outside.in Raises $7M, Deal with CNN [...]

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