Is This MSFT Mobile Ad Effective?

The following is a Microsoft add that’s intended to promote the Windows (apps) Marketplace (via IntoMobile). The ad uses humor to poke fun at silly apps, suggesting that those in the Windows Markeplace aren’t silly.

Do you think it’s effective?

Is the objective to alert people to the fact of Windows Marketplace’s existence, to make fun of the iPhone, both? And who is the target audience: existing Windows Mobile users, those planning to upgrade to a smartphone?

I think the add is mildly amusing but I don’t find it effective.

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This entry was posted on October 21, 2009 at 12:55 pm and is filed under Mobile, Traditional media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Is This MSFT Mobile Ad Effective?”

Buck Says:
October 21, 2009 at 6:42 pm | Reply
I think this is directed at Developers…. Microsoft is looking for developers to add to the new app store.

If you look at the You Tube page it comes from, all the videos are for developers… WindowsMobileDev

Not consumers…. yet.

I think effective for what it is meant for
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