A potentially big deal for both parties, infoUSA and Savings.com announced a distribution relationship this morning:
[InfoUSA] the leading provider of data driven and interactive resources for targeted sales, marketing and research solutions today announced infoUSA customers can now receive enhanced content through Savings.com, the premiere destination for online coupons. Coupon data provides another level of granularity for Point of Interest (POI) listings and a more robust product offering for infoUSA customers . . .
Savings.com features deep discounts for major retailers in apparel, home goods, health and beauty, electronics, travel and all major retail sectors for merchants such as Target, Gap, Apple, Macy’s, Verizon, Best Buy, Home Depot and Travelocity, to name a few. Founded in 2004, the site now carries coupons and digital deals from over 800 brands and over 3,400 merchants.
This is interesting because volume/reach and inventory have always been a problem in the fragmented coupon space. There’s no question of consumer demand, although it varies somewhat by audience segment, the issue is finding the coupons for the stuff that you’re interested in. That has prompted efforts such as Ask’s recent coupon search vertical.
The infoUSA-Savings.com deal is also interesting because lots of the big publishers in local can add deals/coupons immediately through this opportunity. However most of Saving.com‘s deals are e-commerce oriented and not offline. So there’s a little bit of a conceptual disconnect there. However the content is quite valuable.