Google News 2.0: Fast Flip

It’s a collaboration and olive branch to newspaper publishers: Google Fast Flip. It’s something like Google News with a bit of Google’s old catalog search and iGoogle thrown in. Call it Google News 2.0:

Picture 79

Picture 80

I wrote it up at SEL before I had a chance to play with it. It’s a bit “washed out” and needs some work but has considerable potential and is conceptually the right approach. Eventually video will have to come in here too (it’s in the current version of Google News).

Fast Flip potentially gives Google lots of valuable display ad inventory (note the contextual banner in the screen immediately above). This also anticipates the coming world when Kindle and sons and daughters of Kindle are mainstream ways to consumer news and magazines.

Take a look and give it a thumbs up, down or sideways.

About these ads

9 Responses to “Google News 2.0: Fast Flip”

  1. Marah Marie Says:

    Down. Sideways.

    Please.

    Techcrunch is not a *newspaper*. Think about it.

    It’s not about “helping newspapers make money”; it’s about “helping Google make money”. There is no chance in heaven or hell this “service” will stay confined to websites with high page views and tons of visitors for long, but once it is rolled out to the public at large, partnerships will likely remain limited to a select few, in exchange for displaying Google’s ad inventory.

  2. Greg Sterling Says:

    Don’t think google is representing it as a newspaper-only offering. Yes, it’s designed to make money (display ads) for Google.

    Question is: why cannot the publishers do something like this (see Hulu) for themselves?

  3. Google Newsのビジュアル版はフリッパー(Flipper)からファストフリップ(Fast Flip)に改名 Says:

    [...] Google News 2.0: Fast Flip Screenwerk. Google Tries to Enhance News Browsing With Fast Flip PC World. Google launches Fast [...]

  4. Rohit Says:

    Google Fast flip is indeed a delight to use on the iPhone! bit.ly/JWPM9

  5. Carter Cole Says:

    fast flip doesnt work see my post why http://blog.cartercole.com/2009/09/review-of-google-fast-flip-why-i-think.html

  6. Marah Marie Says:

    Read your post, Carter, but couldn’t find a way to comment on it…while I was there I decided to check out some fast flip frames on Google Labs and sure enough, they’re all image-based (in my fast post on it last night I didn’t include that fact since I never thought to right-click and view source). While I was viewing source I decide to do what I do in all source I view: look for the good stuff. Sure enough, Google is running unrelated keywords through JavaScript for each image. Like if the image is for clothing, there’s tons of keywords for that in the Javascript, and keywords like “Mafia”, too. I haven’t had time to compare the Javascript keywords, which run about 100 per source page, to the images themselves to see how they line up to the screen capped content in the image, but I will soon. I love Easter egg hunts, and this looks like a good one to me (Google keyword stuffing for their partners? Now *that’s* a good hunt) . What I can’t figure out without more study is if the keywords are preloaded for images before and after the ones you’re viewing, or why they’re needed in the source even if that *is* what they’re there for.

  7. TechCrunch50 Wrap-Up. Congrats To All The Startups Who Made It. - btclip Says:

    [...] VentureBeat. TC50: Yext transcribes, searches phone calls for local businesses VentureBeat. Google News 2.0: Fast Flip Screenwerk. Google Tries to Enhance News Browsing With Fast Flip PC World. Google launches Fast [...]

  8. TechCrunch50 Wrap-Up. Congrats To All The Startups Who Made It. · QuickieURL Says:

    [...] VentureBeat. TC50: Yext transcribes, searches phone calls for local businesses VentureBeat. Google News 2.0: Fast Flip Screenwerk. Google Tries to Enhance News Browsing With Fast Flip PC World. Google launches Fast [...]

  9. Premier Mounts FLIP LCD Flip-Down Mount | HDTVREVIEWSSTORE.COM Says:

    [...] Google News 2.0: Fast Flip « Screenwerk [...]

Comments are closed.


Follow

Get every new post delivered to your Inbox.

Join 117 other followers

%d bloggers like this: