MerchantCircle Expands Ties with Web.com

MerchantCircle has expanded its relationship with Web.com, making the latter the exclusive online and search marketing partner for the social directory. According to the press release out this morning:

MerchantCircle’s local business members will have access to Web.com-powered marketing products and services designed to help them successfully market their businesses online. Participating merchants will gain the following benefits:

• A professionally built or redesigned website with enhanced Web design and marketing features on a unique domain address
• Inclusion on top-tier search engines
• An Internet Scorecard that tracks website performance in real-time
• Secure and cost-efficient eCommerce options that will allow merchants to safely transact with their customers

As part of the agreement, Web.com customers will receive a free profile page with a “MerchantCircle Verified” business listing on MerchantCircle’s popular local directory, extending their online presence further . . . Web.com customers can link their website and their MerchantCircle listing. Web.com is also the exclusive provider of search engine marketing for MerchantCircle customers, in addition to offering their website, lead generation and diverse online marketing suite of products.

There was already a relationship between the two companies but this marks a tighter integration of offerings and also the ouster of WebVisible, which had been the search marketing partner for MerchantCircle to this point.

Web.com is adding 100K of its customers into the MerchantCircle member pool. This allows MerchantCircle to now say that it has “over 900,000 local business-owner members.”