MerchantCircle Adds Content from DemandMedia

This morning MerchantCircle is announcing a deal that will add more content to unclaimed merchant pages and add services for MerchantCircle customers. According to the release:

MerchantCircle, the nation’s largest social network of local business owners, today announced a comprehensive relationship with Demand Media, the leader in distributed social media, to deliver professional, industry-specific content and domain name services to 800,000 MerchantCircle customers. Demand Media’s proprietary content, creation, and social syndication platform and its leading domain name registrar will complement MerchantCircle’s rich, merchant-created content to enhance the consumer experience.

In case you had difficulty penetrating that passage, the deal includes three components:

1. Content from DemandMedia’s syndication partners will appear on unclaimed merchant pages:

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These article links appear below the fold. Users can click through to pages that look like this and contain ads:

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2. The second part involves offering these articles to MerchantCircle customers who want to add content to their pages but don’t have the time to blog or otherwise do it themselves. That will be a subscription model for the merchant.

3. The third part involves eNom (a unit of DemandMedia) powering MerchantCircle’s “instant websites” offering (domains + email).

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The deal provides huge distribution for DemandMedia and more monetization opportunities accordingly. It also makes the unclaimed pages (the bulk on MerchantCircle) richer and more SEO worthy. The company says officially it has 800K customers and 20 million monthly unique visitors in the aggregate (almost all SEO). I’ve been told the merchant number will cross 1 million this year.

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4 Responses to “MerchantCircle Adds Content from DemandMedia”

  1. Lynnea Bylund | ADMAX Says:

    MerchantCircle is now THE top innovator in hybrid local-search/social-media, a category they virtually invented. The genius of MC’s CEO Ben Smith has not been sufficiently acknowledged in the industry.

    Kudos to the entire MC team!

  2. Ryan Donahue Says:

    Awesome deal. I continue to be impressed with MC. Great work Ben, Ray and team.

  3. BTS Says:

    Guys

    Thanks. But as we all know. I am not the power behind MerchantCircle, our community of 900k merchants and team of 18 is what makes it happen..

  4. Where Is The Facebook Platform for Small Businesses? | Local SEO Guide Says:

    [...] back to their site I think they could start attracting developers to build apps for their system.  Their recent deal with Demand Media to sell SMBs content for their websites is kind of a precursor of such a [...]

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