Going Google: More Consumer Marketing

Google is “growing up.” It has now more fully embraced conventional marketing and advertising — as it must.

After lots of “peek-a-boo” ads here and there over the years and a fairly visible campaign for Transit, it released bona fide TV advertising in support of its browser Chrome.

Now it’s going after Microsoft (or attempting to boost enterprise usage of Apps) with a new outdoor campaign, “Going Google“:

We want every organization to understand the benefits of going Google, so today we’re telling the story in a new way. We’re kicking off a series of outdoor billboards in four cities — Boston, Chicago, New York and San Francisco — that will change every weekday for the next four weeks.