YPG’s ‘Demographic’ Vertical: PrimeLiving

I wasn’t aware of this before . . . YPG in Canada has created (or maybe had it for some time) a demographic destination: PrimeLiving.ca:

Part yellow pages, part cityguide it targets seniors. We’re about to see massive “verticalization” of the yellow pages industry online (and in mobile perhaps). But this demographic approach is also an interesting model for publishers.

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Sebastien Provencher also points out that YPG has a legal vertical:

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This entry was posted on July 23, 2009 at 1:03 pm and is filed under Canada, Demographics, Internet Yellow Pages, Local Search, Traditional media, Verticals. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “YPG’s ‘Demographic’ Vertical: PrimeLiving”

YP.com Begins Self Reinvention « Screenwerk Says:
July 23, 2009 at 9:06 pm | Reply
[...] increasing diversification into different types of sites as well as verticals (see my post about Yellowpages.ca). This site will appeal to different categories of users and use [...]

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