Harris Interactive conducted a survey (.pdf) in early June about what ad types people found helpful in making purchase decisions and what types of ads they ignored. TV won, with newspapers second and search ads third:
I’ve written up the results on Search Engine Land.
Like this:
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This entry was posted on July 2, 2009 at 4:04 pm and is filed under General online advertising, Traditional media. You can follow any responses to this entry through the RSS 2.0 feed.
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July 2, 2009 at 5:52 pm |
Maybe yellow page ads fall into the “none of these category”. Do you have a link to the actual study? It’s somewhat surprising that Harris didn’t consider yellow pages in the study. YP is one of the most used forms of “directional marketing” known. Not as ‘sexy’ as Television, but yellow pages work.
July 2, 2009 at 5:53 pm |
Yes, YP and mobile were not on the list. I suspect some number of people would say that YP ads are helpful if that was a choice.
July 2, 2009 at 6:04 pm |
Dave: Here’s the link: http://bit.ly/uyRpO (and above)
July 2, 2009 at 6:29 pm |
Greg…thanks for the linky