The beauty of Twitter is its simplicity. At the EconSM conference in San Francisco a couple months ago, Twitter’s Kevin Thau told the audience that the company was seeing adoption by lots of small businesses without any hand holding or education from big T itself. The significance of this SMB adoption is not lost on Twitter. Whether the company tries to make any money off of this population is another question.
Regardless Twitter is increasingly being adopted by relatively savvy SMBs as a marketing, blogging and CRM tool.
Tim Cohn pointed me to this article on Boston.com about a wide range of local restaurants using Twitter to reach potential and existing customers:
On Dec. 2, computer consultant Jen Deaderick got on the social-networking site Twitter and posted: “Tupelo02139 is preparing.’’ It was her first missive, or tweet, on behalf of the Cambridge restaurant Tupelo, where her husband is a chef. The restaurant was more than four months away from opening.
Other tweets followed, about getting inspected, planning the menu, picking the paint. By the time Tupelo opened at the end of April, word had spread among followers of the restaurant’s Twitter stream (@tupelo02139), and their followers’ followers, and so on.
“Our opening night was packed,’’ Deaderick said. “At least half were there because of Twitter.’’