RetailMeNot, which in April added local coupons to its basket of online coupons, is now starting to release data on coupon usage. According to the first such report for May (.pdf):
The “savings” number appears inflated because they’re valuing each coupon at $5.
Top 10 most searched categories:
1. Food
2. Apparel
3. Sit-down + Restaurant
4. Dining
5. Chicken
6. Restaurant
7. Pizza
8. Children
9. Auto
10. Haircut
Top 10 most searched brands:
1. Stanley Steemer
2. Arby’s
3. Chik-Fil-A
4. IHOP
5. KFC
6. Fantastic Sams
7. Great Clips
8. Sizzler
9. Popeye’s Chicken
10. Edible Arrangements
Top 10 most searched zip codes:
1. 10199 – New York, NY
2. 33763 – Clearwater, FL
3. 75034 – Frisco, TX
4. 30188 – Woodstock, GA
5. 89109 – Las Vegas, NV
6. 22601 – Winchester, VA
7. 66062 – Olathe, KS
8. 19444 – Lafayette Hill, PA
9. 37421 – Chattanooga, TN
10. 60148 – Lombard, IL
Top 10 most coupon-conscious states:
1. Georgia
2. Missouri
3. New Jersey
4. New York
5. Virginia
6. Illinois
7. Colorado
8. Massachusetts
9. Kentucky
10. Tennessee
It would be interesting to hear the number of downloads vs. the number of in-store redemptions, though that data would be difficult for RMN to get. Historically only a tiny fraction of coupons published are ever actually redeemed.
Mobile distribution is another big area and opportunity for coupons. If you want to read about that there’s plenty I’ve written over at LMS.
June 18, 2009 at 6:34 pm |
you can also get the Edible Arrangents coupons at http://ediblearrangements.discount-coupons-promo.com
June 19, 2009 at 12:09 am |
[...] to read about that there’s plenty I’ve written over at LMS. Read the rest here: RetailMeNot Puts out Local Coupons Data « Screenwerk Share and [...]