TurnHere Introduces Affiliate Program

Picture 5TurnHere has been providing customized video ads to small businesses through sales channel partners such as Citysearch, Yellowpages.com, Idearc/Superpages. But the company is now widely expanding who can access its service through an affiliate program, according to TurnHere COO John McWeeny. Early on, the company tried selling its video production and advertising services directly to SMBs but found it tough going. Accordingly it turned to the SMB “aggregators” to do the heavy lifting.

But now the company believes that it can have success — and there’s also third party demand — with the new affiliate program. Verticals, industry associations (and so on) simply promote TurnHere’s services on their sites; TurnHere provides all the “collateral” and back-end support, and does everything else. A would-be advertiser clicks to the sign up page from the affiliate site, buys the ad and TurnHere deploys the filmmaker, delivers the ad and plugs it in to all the distribution channels (e.g., YouTube, etc) that the company customarily uses.

Here’s an example implementation from BedandBreakfast.com:

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The affiliate promotion is apparently on advertiser/member facting pages. Would be advertisers would click through to this co-branded affiliate page:

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The cost is $899 to the advertiser (with a special offer for $499 until June 30). TurnHere gives a piece of that to the affiliate that drove the transaction.

While the idea is very straightforward, the right affiliate partners offer the potential to greatly expand TurnHere’s reach into the SMB market.

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4 Responses to “TurnHere Introduces Affiliate Program”

  1. TurnHere Affiliate Program – Video Ads for Web Publishers - Website Magazine - Website Magazine Says:

    [...] counting CitySearch, YellowPages and Idearc/Superpages as clients. According to Greg Sterling at ScreenWerk, the company is expanding that offer through an affiliate program. Affiliate publishers promote [...]

  2. What it Takes to Be a Successful Affiliate | Approach Marketing Says:

    [...] TurnHere Introduces Affiliate Program « Screenwerk [...]

  3. The Commission Blueprint Says:

    I have checked out a few of your posts and found some great information, just wanted to say thanks there is so much garbage out there, it’s nice to know some people still put time into managing there sites.

  4. Brian Says:

    I have got my video done by http://www.wisdekvideo.com they have good selection and what I really liked is that it comes with video SEO to get my video on top of Google and Youtube search in like 4-5 weeks.

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