TurnHere has been providing customized video ads to small businesses through sales channel partners such as Citysearch, Yellowpages.com, Idearc/Superpages. But the company is now widely expanding who can access its service through an affiliate program, according to TurnHere COO John McWeeny. Early on, the company tried selling its video production and advertising services directly to SMBs but found it tough going. Accordingly it turned to the SMB “aggregators” to do the heavy lifting.
But now the company believes that it can have success — and there’s also third party demand — with the new affiliate program. Verticals, industry associations (and so on) simply promote TurnHere’s services on their sites; TurnHere provides all the “collateral” and back-end support, and does everything else. A would-be advertiser clicks to the sign up page from the affiliate site, buys the ad and TurnHere deploys the filmmaker, delivers the ad and plugs it in to all the distribution channels (e.g., YouTube, etc) that the company customarily uses.
Here’s an example implementation from BedandBreakfast.com:
The affiliate promotion is apparently on advertiser/member facting pages. Would be advertisers would click through to this co-branded affiliate page:
The cost is $899 to the advertiser (with a special offer for $499 until June 30). TurnHere gives a piece of that to the affiliate that drove the transaction.
While the idea is very straightforward, the right affiliate partners offer the potential to greatly expand TurnHere’s reach into the SMB market.