Google Squared has gone live (in Google Labs). Here’s more from Matt McGee over at SEL. Essentially it allows for a comparison of different items in a grid display, according to categories or criteria that can be customized. Here’s how Google describes it:
Google Squared is an experimental tool that takes a category (like US presidents, roller coasters, or digital cameras) and attempts to create a starter “square” of information, automatically fetching and organizing facts from across the web. You can modify your square by removing rows and columns you don’t like–or by adding new rows and columns and having Google Squared attempt to fetch the relevant facts. Verify and correct the facts in your square by exploring the original sources and investigating other possible values. If you’re happy with your square you can save it and come back to it later. Google Squared does the grunt work for you, making research fast and easy.
Play with it, it’s pretty interesting — although in most cases the results fall short right now. But I can imagine that as it gets better it could become pretty useful. Here are a few examples:
If there are no results immediately discovered, it asks you to submit the desired items. For example, “mobile ad networks“:
And viola . . .
One can imagine many more queries where this sort of presentation would be quite useful. Hopefully the accuracy and quality of the results will get better.