Bing vs. Blekko: A Difference in Attitude

Picture 4A couple of weeks ago I saw Blekko, the as yet unlaunced search startup from Rich Skrenta (formerly of Topix and other significant places). Yesterday TechCrunch made an early positive assessment of the site after taking a look:

Picture 2

“Stunningly cool.” I direct messaged Skrenta on Twitter this morning: your success is assured. Seriously, that’s a pretty strong endorsement from the most visible general tech blog in the market.

In some ways, Blekko can be said to be the “anti-Bing.” Hate the name Blekko? They don’t care; they like it.

While Microsoft’s new Bing (which I like BTW) features a lush interface and lots of high-end functionality, Blekko is stripped down and spartan — but in a different way than Google is. I won’t offer a review of Blekko, which would be premature because the site won’t launch until later this year. But I will say that Skrenta and Mike Markson, among others behind Blekko, are being smart and understand well who their audience is. They’re not aspiring to the kind of broad audience appeal that Bing is going after. And that will help them with the press and to build their following.

As I said in my SEL piece comparing Bing and Google I don’t yet know how audiences will respond to Bing and whether it will gain traction over time. But my intuition is that Blekko will quickly “imprint” on its intended audience and that they will embrace the search engine in earnest.

We’ll see if I’m right.

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16 Responses to “Bing vs. Blekko: A Difference in Attitude”

  1. Shhh. Blekko Is Still In The Oven. Do Not Disturb Says:

    [...] So why the slight buzz yesterday and today? They’re preparing to launch later this year and they are raising more money to ramp up. They’re starting to show people a little more of the product. We’re impressed. As are others. [...]

  2. Shhh. Blekko Is Still In The Oven. Do Not Disturb | UpOff.com Says:

    [...] So why the slight buzz yesterday and today? They’re preparing to launch later this year and they are raising more money to ramp up. They’re starting to show people a little more of the product. We’re impressed. As are others. [...]

  3. Shhh. Blekko Is Still In The Oven. Do Not Disturb | Viningmedia Nieuws Says:

    [...] So why the slight buzz yesterday and today? They’re preparing to launch later this year and they are raising more money to ramp up. They’re starting to show people a little more of the product. We’re impressed. As are others. [...]

  4. Technical blogs with pictures and videos » Shhh. Blekko Is Still In The Oven. Do Not Disturb Says:

    [...] So why the slight buzz yesterday and today? They’re preparing to launch later this year and they are raising more money to ramp up. They’re starting to show people a little more of the product. We’re impressed. As are others. [...]

  5. Otis Gospodnetic Says:

    Is the target audience super tech-savvy people, say software developer types?

  6. Shhh. Blekko Is Still In The Oven. Do Not Disturb | The Good NET Guide Says:

    [...] So why the slight buzz yesterday and today? They’re preparing to launch later this year and they are raising more money to ramp up. They’re starting to show people a little more of the product. We’re impressed. As are others. [...]

  7. Still Searching for More Search Users | Mark Evans Says:

    [...] more Blekko, check out Screenwerk, which believes Blekko “will quickly “imprint” on its intended audience and that they [...]

  8. TheTechnologySources.com » Blog Archive » Shhh. Blekko Is Still In The Oven. Do Not Disturb Says:

    [...] So why the slight buzz yesterday and today? They’re preparing to launch later this year and they are raising more money to ramp up. They’re starting to show people a little more of the product. We’re impressed. As are others. [...]

  9. KOBV Pöchlarn Says:

    I come from Austria and represent the Association for the Disabled Local Pöchlarn the KOBV and I am your opinion. If you have time and desire to visit my homepage and my blog.
    I would be very pleased by umpire KOBV Pöchlarn

  10. Top Posts « WordPress.com Says:

    [...] Bing vs. Blekko: A Difference in Attitude A couple of weeks ago I saw Blekko, the as yet unlaunced search startup from Rich Skrenta (formerly of Topix and other [...] [...]

  11. シーッ。Blekkoはまだ調理中。そっとしておこう Says:

    [...] では、昨日今日のわずかなざわめきは何なのか。同社は今年中にスタートを目指して準備中であり、それに向けて資金を集めているところだ。そして商品の内容をもう少しだけ見せはじめた。われわれは感銘を受けた。みんなも同じだ。 [...]

  12. Greg Sterling Says:

    Otis: Not exactly but that’s not too far off. Software developers is too narrow. It is for the public but a slice of that public at least initially.

  13. The Far Edge » Blog Archive » Shhh. Blekko Is Still In The Oven. Do Not Disturb Says:

    [...] So why the slight buzz yesterday and today? They’re preparing to launch later this year and they are raising more money to ramp up. They’re starting to show people a little more of the product. We’re impressed. As are others. [...]

  14. Amid Bing Hype, Blekko Wants To Be Left Alone | rapid-DEV.net Says:

    [...] Screenwork reports they’re “happy with the name Blekko,” if you were a stealth startup, wouldn’t you say that? They’ll probably change [...]

  15. Muffy Says:

    Well – let’s see – if it’s doesn’t work on PR great – PR has wrecked the web

    http://celebsfamous.com – here’s a Massive site with no traffic because of no PR – check for yourself – nude celebs is one of the top contested search terms online – the “trusted” sites have this and other search terms (non adult also) locked up in their own networks of sites and it’s impossible to break in – IF BLEKKO makes the net a level playing field great

  16. Blekko Bans Content Farms Like Demand Media’s eHow From Its Search Results | Startup Websites Says:

    [...] Bing vs. Blekko: A Difference in Attitude « Screenwerk [...]

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