Available at http://answers.yellowpages.ca/, the Yellow Pages Answers Service lets consumers ask questions and get recommendations in real-time for the most relevant local merchants. The service also gives users the opportunity to broadcast their questions within their Facebook or Twitter networks with all answers coming back to a unique page that leverages the more than 1.2 million YellowPages.ca business listings.
Praized Media is behind the new service.
As I said before:
The ability to ask questions of a group on local sites is nothing new. Both InsiderPages and Judy’s Book offered Q&A functionality from near inception (in 2007). It’s no longer on InsiderPages, now owned by IAC. And Judy’s Book has been sold and relaunched. Yelp has had questions and answers for several years as well (though not well integrated into the experience). Trulia and Zillow have very robust communities and Q&A tools in which local real estate agents can participate in conversations or provide answers to consumer questions. Beyond these there are a wide range of pre-existing services, Yahoo! Answers, Amazon’s AskVille, LinkedIn and several others, that also offer Q&A — though not in “real time.”
However, Twitter has brought Q&A or “real-time answers” into vogue and this is a smart (as well as useful) thing to add to the site.
As an aside, Microsoft’s Bing/Kumo is being positioned in forthcoming ads as a “decision engine.” YPG bills itself as a “find engine.”