Citysearch and Idearc in Traffic Deal

Expect to see more such deals in the future: Superpages.com and Citysearch Expand Relationship to Grow Local Advertising Market

From the press release out earlier today:

Superpages.com, and Citysearch, a leading online local guide and operating business of IAC today announced an expanded relationship designed to better monetize online local search traffic across the web. As part of the reciprocal agreement, Citysearch will integrate Idearc Media’s Superpages.com performance-based advertisers into Citysearch’s publisher network, which distributes advertising and content on partner sites including InsiderPages.com and the newly announced partner, MySpace Local. In return, Citysearch’s advertisers and related content will be incorporated on Idearc Media’s Superpages.com and Switchboard.com.

This extended relationship will allow Superpages.com advertisers to gain exposure to additional qualified consumers and increase conversion rates, as well as give Citysearch publishers the ability to improve monetization of their local traffic and deliver more targeted advertising to consumers.

This is partly what I was talking about earlier.

What’s interesting here beyond the fact of the expanded relationship is that Superpages advertisers will be showing up in MySpace Local, as part of the latter’s relationship with Citysearch. Citysearch gets reciprocal distribution on Idearc properties.