The Knot, which has always been a local site, is greatly expanding its listings and content in specific markets. According to the WSJ:
The new sites, which range from the Ozarks to Oahu, Orange County to Orlando, are catalogued under weddings.com. The local sites bring the total number of niche Web sites under the Knot umbrella to 85. Mr. Liu says the company plans to have more than 200 such sites by the end of the year.
This may be the best marriage, so to speak, of local + vertical content online. Each of the local sites is like a portal with local vendors:
As an aside, let’s collectively stop using the word “hyper-local.” Let’s use terms like “neighborhood, street, city,” etc. instead.
