Eight Hours of Screen Time for Adults per Day

From a new Nielsen-funded consumer study about media consumption:

In addition to the revelation that consumers in the 45-54 age group average the most daily screen time (just over 9 1/2 hours), the VCM study found the average for all other age groups to be “strikingly similar” at roughly 8 1/2 hours — although the composition and duration of devices used by the respective groups throughout the day varied.

That’s why this blog is called “Screenwerk.”  🙂

Selected other findings from the study:

• Contrary to some recent popular media coverage suggesting that more Americans are rediscovering “free TV” via the Internet, computer video tends to be quite small with an average time of just two minutes (a little more than 0.5 percent) a day.
• Despite the proliferation of computers, video-capable mobile phones and similar devices, TV in the home still commands the greatest amount of viewing, even among those ages 18-24. Thus, in the eyes of the researchers, this appears to dispute a common belief that Internet video and mobile phone video exposure among that group (and the next one up, age 25-34) were significant in 2008.
• Even in major metropolitan areas where commute times can be long and drive-time radio remains popular, computer use has replaced radio as the No. 2 media activity. Radio is now No. 3 and print media fourth.

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Here’s more from the NY Times on the study