I’m a fan of Engadget and was looking at a clip of the Late Night show (now with comedian Jimmy Fallon). The clip was an interview segment about the Palm Pre. Then I noticed that all around the embedded video are ads for the Pre:
Once upon a time in traditional media this would have been verboten or at least highly suspect; however now this is a “best practice” in some respects — or an example of great ad targeting.
March 11, 2009 at 9:47 am |
Hi Greg,
Didn’t you write a piece on “consumers want relevant ads”? I would think this is giving consumers what they want.
March 11, 2009 at 10:11 am |
Consumers are ambivalent. They may respond to and say they want only relevant ads but are uncomfortable with tracking.