Awards are almost always about promoting the entity giving out the award as much or more than the recipients. But everyone seems to love awards and rankings — so it’s smart marketing.
TheFind, which offers both mobile and local shopping search in addition to more traditional online shopping, has created an award it’s calling “TheFind 100.” The company’s announcement says the list recognizes “the best 100 online stores in sixteen shopping categories.”
What’s nice about this is that many of these stores, if not all of them, are independent. It would be interesting to know how many sell exclusively online and how many have an offline business as well. I would imagine that a majority do fall into the latter category.
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