There are several SMB surveys out in the market that show varying degrees of intention to move more ad dollars online. The latest comes from Ad-ology, which conducted an online survey of 863 SMBs in October. Here are the findings:
Re the general economy:
- 25% stated they are fearful about the current economic situation
- 58% are concerned
- 83% expect 2009 sales to be up or about the same as 2008
The survey found that “more than half of small business advertisers plan to spend the same or more on the following”:
- Online advertising (69%)
- Yellow Pages (54%)
- Newspapers (51%)
- Direct mail (51%)
What these respondents say they don’t currently use:
- 77% do not use online video
- 83% do not podcasting
- 82% do not use mobile advertising
Caution: surveys are attitudinal and often aspirational. But this survey was conducted after the economic turmoil began so it’s interesting that some of these advertisers are going to spend more not only on online but also on traditional media as well.
January 9, 2009 at 5:21 pm |
Sounds like good news for Internet Marketers.
Probably time for you to launch that “Screenwerk Approved Providers Guide”, Greg.
Will
January 9, 2009 at 6:54 pm |
January 9, 2009 at 8:09 pm |
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