Inspired in part by Chris Silver Smith’s post yesterday I’d like to invite any and all to make suggestions regarding what measures — general and specific — the yellow pages publishers should take to improve the outlook for the industry.
Those who would like to provide guest posts on this blog are welcome to. Others can either comment or email me suggestions. I’ll compile the list and republish them.
This is no time for schadenfreude but instead for constructive suggestions. Put yourself in the CEO role at one of these publishers. What would you do?
Now’s your chance to help/second guess/etc.
January 6, 2009 at 9:43 pm |
You rock Greg!
This is definitely going on my to-do list for a guest post.
Will
January 6, 2009 at 9:44 pm |
Sure. Thanks
January 7, 2009 at 4:41 pm |
Most critical thing would be to replace the current YP CEO’s with true multi-media experienced CEO’s. The fossils are still at the gate. RHD recently promoted a online savvy individual to their SVP Corporate Strategy post. Smart move. While the current fossils may be saying that they are “aggressively” pouring resources towards emerging media solutions to secure some of the bleed of customers and revenue, their comp structure and the comp structures for their key asset, their sales channel, still remain slanted to driving legacy business. Their sales channels can sell (and believe it or not, renew and upsell) new emerging media products. It’s been proven. But today, the afore mentioned factors, still only drive per unit sales of online products at an average of one unit, per rep, per month. Average spend at $225′ish. That’s really scary with the current demand out there.
February 22, 2009 at 2:45 pm |
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