AT&T Acquires YP.com URL

picture-612The yellowpage.com URL was acquired by AT&T (actually BellSouth and SBC at the time) for something approaching $100 million dollars. At the time it was ridiculed by some as too high a price to pay for a URL, but in retrospect it is clear that AT&T was acquiring not a URL but the “yellow pages brand” — at least online. Today the company announced that it had acquired the “YP.com” URL.

YP.com now redirects to Yellowpages.com.

Formerly YP.com was owned by the company that became LiveDeal after a merger of the two entities more than a year ago. The YP.com brand arguably had become tainted by questionnable sales practices and alleged “cramming.” The company then adopted the LiveDeal name/brand.

I asked AT&T to tell me how much they’d paid for “YP.com” . . . but alas they would not. How much do you think that URL was worth?

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9 Responses to “AT&T Acquires YP.com URL”

  1. John Says:

    Hi,

    according to Live Deal Inc’s SEC filing the domain was sold for US$ 3,850,000.

    cheers
    John

  2. Greg Sterling Says:

    Thanks.

  3. YP.com’s 10K Video Profiles « Screenwerk Says:

    [...] 10K Video Profiles By Greg Sterling As an aside, I’m happy to now be able to use “YP.com” instead of “Yellowpages.com” each time I write about AT&T’s [...]

  4. AhmedF Says:

    Paid $3.85 million.

  5. Greg Sterling Says:

    Yes that’s in the comment above.

  6. David Rodecker Says:

    Greg, do you know if the transaction included YP.com’s assets?

    YP had offices in Arizona, employees, technology, and a client base. The value could be a minor percentage of the transactions. If they only got the domain; it would appear that LiveDeal is still operating YP.Net (& YPCorp.com) and is thereby continuing to compete for the same advertisers.

  7. Greg Sterling Says:

    Don’t believe so, think it was just the URL. But you can look at the filing.

  8. Dan Lester Says:

    I wander whether
    http://www.жс.com
    will ever sell for anything approaching YP?

    жс.com is the Russian version of YP

  9. YP.Com Begins Reinvention « Screenwerk Says:

    [...] Begins Reinvention By Greg Sterling Earlier this year AT&T acquired the domain YP.com from LiveDeal for roughly $3.8 million. The brand-related reasons for the [...]

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