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comScore: ShopLocal, Coupons Top Gainers

By Greg Sterling

Today comScore released its Top 50 sites and more shopping related traffic data. Here are two charts that are noteworthy:

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The chart above shows that branded retailer sites are gaining strongly. This is mostly “local” traffic — people looking at products and then largely going into stores to buy. Accordingly the ShopLocal content is generally about deals in local stores (content that appears in newspaper circulars). In addition, the table below shows how, as a category, coupons have become enormously popular in this bad economy. 

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See also: The New Coupon Chic.

This entry was posted on December 17, 2008 at 12:01 am and is filed under E-commerce, Local Search, Shopping. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “comScore: ShopLocal, Coupons Top Gainers”

  1. Local.com + ValPak in Coupons Deal « Screenwerk Says:
    December 18, 2008 at 4:03 pm | Reply

    [...] you know, coupons are on the rise online, consumers love ‘em and they can track an action to the POS, etc. ValPak gets another [...]

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