AOL Launches When.com

When.com (what a great URL) is AOL’s new events site, powered by Zvents. It launched this morning.

Interestingly, the AOL brand is almost nowhere to be found on the page, but the content will be integrated into other AOL properties, including MapQuest Local, AOL CityGuide, AOL Travel and other AOL sites. Apparently there’s a forthcoming widget that will allow people to embed When.com events in their blogs, etc. Venues and individuals will apparently also be able to add events and listings directly to the When.com site

It’s another coup for Zvents, which now has a fairly massive events distribution network. The two sites are almost carbon copies of one another, except that events for “Kids & Family” are emphasized on the When.com site. (This is a critical category in my opinion — as a parent.)

Ads (display) will be sold by AOL’s Platform A division, which now claims 56 million users (mostly MapQuest) across what it’s calling “the AOL Local Network.” 

 

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2 Responses to “AOL Launches When.com”

  1. AOL + Oodle for Another Classifieds Site « Screenwerk Says:

    [...] get enough credit these days, is doing lots of interesting stuff with third party content (e.g., When.com and Zvents) as well as a number of its other properties such as MapQuest and [...]

  2. people search pages Says:

    You have a great blog here and it is Nice to read some well written posts that have some relevancy…keep up the good work ;)

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