«
»

Economy Driving Coupon Interest

By Greg Sterling

Entertainment publications (“the Entertainment Book“) says that it’s seen a big traffic spike because of the bad economy in the US:

Entertainment.com usage has risen more than 50 percent in 2008 as consumers scramble for savings. One of the world’s largest local online savings sites, Entertainment.com is experiencing more than 33 percent growth in 2008 coupon prints and anticipates more than 1.5 million prints by the end of 2008.

Entertainment was recently bought from IAC by MHE Equity Investors.

Fraud concerns have largely held back online coupons. But now consumer interest, amid the recession, may help online couponing realize its still largely unrealized potential.

Along those same lines, I just wrote about the results of a HipCricket mobile consumer survey that focused on coupons and discounts over at Local Mobile Search.

(There’s also a secondary benefit of online/mobile coupons — offline tracking.)

This entry was posted on October 21, 2008 at 3:10 pm and is filed under Coupons, Local Search, Mobile. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Economy Driving Coupon Interest”

  1. Three Things Small Businesses Should Do In November « Local Marketing For Small Businesses Says:
    November 3, 2008 at 5:03 pm | Reply

    [...] especially hard impact on small local businesses.  But the upside of this is that people are doing more searches for coupons.  This gives you a great opportunity to leverage some of this traffic.  Determine what items you [...]

Leave a Reply