Microsoft Live Search was implemented formally today on Facebook. This is a big traffic pool and source of “inventory” for Microsoft. However, there’s no Microsoft branding there, so it will benefit the company in terms of reach and monetization but it won’t necessarily translate into brand recognition/growth for Live Search.
Still it’s a big deal for Microsoft and an important add for Facebook, which had forced users to go outside the site to conduct Web searches — until now.
October 12, 2008 at 10:41 am |
I cannot actually find it on Facebook yet but your screenshot shows the live.com link on the top right so whilst it is not in your face live.com does get a mention…