Facebook Finally Turns On Live Search

Microsoft Live Search was implemented formally today on Facebook. This is a big traffic pool and source of “inventory” for Microsoft. However, there’s no Microsoft branding there, so it will benefit the company in terms of reach and monetization but it won’t necessarily translate into brand recognition/growth for Live Search. 

Still it’s a big deal for Microsoft and an important add for Facebook, which had forced users to go outside the site to conduct Web searches — until now.