Google Local Q&A

By Greg Sterling

Over at SEL, I posted a long Q&A from Google that responds to local marketer questions. For practitioners of SEM it’s worth taking a look.

3 Responses to “Google Local Q&A”

  1. Dave Oremland Says:

    That is a great set of questions. The responses are very helpful.
    Thanks, Greg

  2. Jon Says:

    Thanks for the article, Greg

    I found the last two questions (about reviews) interesting. Seems to contrast strongly with Google’s policy on paid links. Paid links are bad, but “incentivized reviews” are… neither good nor bad

    I guess, from a practical view, it’s a lot harder for Google to spot an “incentivized review” than it is to spot a paid link.

    Cheers, Jon

  3. Greg Sterling Says:

    Yes, Google cannot police an “incentivized” review. It’s in a very gray area.

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