New MSFT Commercials

By Greg Sterling

The non-Seinfeld part of the Microsoft “take back the brand” (my phrase) campaign launched. Here’s one of the new commercials:

“I’m a PC and turn number two into energy.”

While I think there’s something here conceptually — the populist diversity of PC users — this commercial is not as engaging as the previous Gates-Seinfeld ones in my opinion.

What do you think?

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