Although this is reportedly just the first in a longer series of commercials featuring Jerry Seinfeld, if the others are anything like this one they won’t necessarily do anything to boost Vista. They may create a favorable view of Microsoft as a company, by association, however. We’ll see.
Bill Gates is already well regarded (because of his foundation, etc.). This spot is mostly about Gates himself and not Microsoft the company.
If you like Seinfeld you’re likely to think the commercial is funny/quirky (I do). Many people have said they don’t “get it” or that it’s “not funny.” But it’s really just about creating buzz and starting to get people to think about Microsoft in a slightly different way. In those limited respects, I believe it succeeds. (I’m apparently in the minority.)
But you tell me:
September 5, 2008 at 1:57 pm
This is why I’ll never understand real marketing people. Somehow getting someone to talk about computers as being soft and chewy would just never occur to me. Of course, I’ve just said what they wanted me to think so I guess it does work. Vista is like a big bread stick. Better than a pit bull with lipstick.
September 5, 2008 at 2:06 pm
Bravo!
September 5, 2008 at 3:15 pm
But why Seinfeld and why now? Isn’t he rather dated, and if so what does it say about MSFT?
September 5, 2008 at 3:20 pm
He did have the Bee Movie π
September 5, 2008 at 3:24 pm
The money would be better spent figuring out how to play in a world where the browser becomes the new desktop OS, eliminating the need for Windows.
September 5, 2008 at 3:27 pm
Malcolm:
That’s where you’re wrong. Microsoft would be better off giving the lion’s share of that $300 ad budget directly to me. π
September 5, 2008 at 7:49 pm
What’s the message? “Vista is hard, let’s go shopping!”
I toldja, they shoulda gone with a tried and tested comedic genius. http://tinyurl.com/5c3r6y
September 6, 2008 at 3:26 am
I know it looks like they were working off a $300 ad budget, but I think it was more like $300M. And I’m afraid $300M would corrupt you beyond redemption Greg π
September 6, 2008 at 4:12 am
Meant $300M of course!
September 13, 2008 at 1:17 am
Sometimes i feel bad for Microsoft lol everyone seems to be against them, but then i think about all the money they have haha
March 27, 2009 at 12:21 pm
[…] first installment using Jerry Seinfeld was apparently confusing (though I liked the ads). The next set of commercials “I’m a […]