So Comcast has acquired the push email newsletter DailyCandy (which has local editions) for a reported $125 million. There are apparently about 2.5 million subscribers. That’s $50 per subscriber.
What the heck is Comcast going to do with it? — although the site makes money ($25 million in annual revenue).
ShopLocal does email promotions for retailers and there are other push vehicles that concern local events and shopping. Entertainment, events, shopping and travel deals are the sweet spot for something like this. DailyCandy has much of this content but there’s still room for others to put together content and offers in an interesting new way. Judy’s Book was looking at something like this when it ceased operations.
I think there’s an opportunity here.
December 2, 2009 at 11:59 am |
[...] (to my interests and lifestyle). Daily Candy, a similar city-specific daily email newsletter, was sold last year for $125 million to [...]