Hopefully I didn’t blow the embargo, but last week I wrote about Zvents’ integration into MSN Cityguides. Today the relationship was formally announced:
Microsoft selected Zvents to power the Events, Venues and Performers platforms for MSN City Guides, because the Zvents Media Platform infuses MSN City Guides with new character and capabilities for identifying and delivering information about local things to do. Zvents partners with hundreds of media channels to distinguish the local search experience with verve and detail what’s currently happening in any locale. The broad scope of the Zvents Media Platform is enriched with highly targeted advertising that relates specifically to an individual’s search for things to do. Local advertisers can deliver specific information to audiences looking for promotions, event, and business listings that relate to unique interests and searches.
August 5, 2008 at 2:28 am |
[...] new platforms after their second and third rounds of funding all going after the same ad dollars (Zvents, outside.in, and many more). I’m not the only one who warns of seeking the same ad dollars [...]