On the “local-mobile search landscape” panel at SMX Local-Mobile, Palore’s Hanan Lifshitz presented the following slide:
Source: Palore, July 2008
The information was drawn from Palore’s crawling methodology across various directories and local sites.
Compare the data above with the estimates provided to me last year by 25 local search executives when I asked them the same question:
Source: SMI, November 2007, n=25
I provided too broad a dollar range it now appears. Note also the number found to be buying PPC advertising according to Palore (I’m less clear on the methodology for determining that number).
Assuming the accuracy of the Palore figures, it means there are lots of SMBs probably spending in the $600 to $1200 per year range. If categories like doctors and lawyers had been included the numbers might have been slightly larger.
July 28, 2008 at 6:40 pm |
Greg, Palore’s figures include very small SMB advertisers that pay just $20 a month for a bold or underlined heading – that helps explain the large number of small advertisers that we’ve found in our study.
July 28, 2008 at 6:43 pm |
Thanks for clarifying