I went through the iTunes store, reviewed and captured most of the applications that in one way or another incorporate location awareness. There are a range of apps that are borderline cases. Indeed, for some it’s marginal and not central to the application but in other cases it’s what the application is all about: e.g., Yelp, Where, Whrrl, Loopt, Eventful, Urbanspoon, etc.

By my count about 10% of the apps had location as a prominent feature of the offering or proposition. But we’re really at the beginning and should see many many more location-aware applications for the iPhone in the near future. All the major players online will likely develop them. For example, there’s only one real estate app that I could find. I would expect Trulia, Zillow and the like would all have one, and so on.
If you want the overview document, you can download the pdf file here (it’s a big file).
July 16, 2008 at 2:35 am |
Greg, Trulia, Zillow et al may have apps you haven’t seen. We turned ours in well before the stated deadline to make launch and still aren’t live. Methinks Apple is way behind on approvals. And given the six different renditions of a flashlight app, it’s not QC weeding out.
July 16, 2008 at 3:30 am |
Sure. Understand. I’m aware of a lot more stuff that isn’t yet out as well.
July 16, 2008 at 6:22 am |
[...] As far as I can tell, no one has done a better job bringing together local search and the new iPhone apps than Greg Sterling, who today published a 58-page PDF called “A Survey of Location-Aware iPhone Applications.” The players you’d expect are there — Yelp, YellowPages.com, TripAdvisor, etc. — along with a lot of apps you may have missed. Greg lists and shows what’s available in seven different categories, from restaurants to movies to yellow pages and more. Visit Greg’s blog for the download link. [...]
July 17, 2008 at 9:32 am |
[...] Over 1 million iPhones were bought over the weekend. This includes over 10 million downloads for applications that run on the iPhone. Is this the proper start of the mobile internet? Probably. Ringtones and [...]
July 17, 2008 at 12:03 pm |
[...] an interesting first look at the uses being made of location services in the initial iPhone application crop: I went through the [...]
July 17, 2008 at 2:45 pm |
[...] has released a post reviewing iPhone Local Search apps. Included in the post is a link to his Review of iPhone Local apps. This review is 58 pages and goes into great detail on iPhone helping to develop local search. Go [...]
July 19, 2008 at 2:06 pm |
Nice blog, i have added it to my favourites, greetings
January 13, 2010 at 6:25 pm |
[...] •Survey of Local Apps for the iPhone [...]