PaidContent Bought by UK Publisher

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By offering quality coverage with both breadth and consistency, PaidContent and its associated sites and conferences are now becoming part of the UK’s Guardian News & Media, a newspaper publisher that also runs a range of websites in the UK and US (now more extensive).

The estimated purchase price was in the $30 million range — a nice payday for founder Rafat Ali and his team.

Will we see more newspapers buying blogging sites? Probably not a ton but more newspaper publishers should probably consider it.

There may be a cultural bias against bloggers, even though many newspapers are embracing them. In some quarters — although this is ridiculous — there’s mutual disdain between bloggers and traditional journalists.

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