According to the National Retail Federation, “the Top 100 Retailers rang up sales of $1.74 trillion last year.” And where did those sales happen? Mostly offline of course. By my count there are only three online retailers on the list: Amazon, Apple and Dell.
Here’s a list of the top ten from the larger list, which can be downloaded here.
All of the companies on the list have sites and to varying degrees do some version of online marketing. Most of their online efforts, however, are associated with e-commerce, where precious few dollars change hands relatively speaking. And the majority of these retailers aren’t properly leveraging local targeting to drive people doing product research online into local stores.
July 8, 2008 at 9:46 pm |
Greg: Not only does Apple have stores, but its sales per square foot, a very standard metric for retailers, are amongst the best in the industry; in fact they are phenomenal. Some of that is a result of downsizing the stores to maximize productivity per square footage….and some of that is because its a simply spectacular retail experience.
Dave
July 8, 2008 at 9:49 pm |
Sure. It’s iTunes they reference in the list. Am well aware of the Apple local retail strategy. See, e.g.: http://gesterling.wordpress.com/2008/05/18/local-stores-caused-me-to-buy-mac/