http://gesterling.wordpress.com/2008/07/08/spotmixer-boosts-profile-with-distribution/ Greg Sterling's Thoughts on Online and Offline Media Mon, 20 May 2013 15:35:22 +0000 hourly 1 http://wordpress.com/ http://gesterling.wordpress.com/2008/07/08/spotmixer-boosts-profile-with-distribution/#comment-132128 Wed, 09 Jul 2008 01:49:46 +0000 http://gesterling.wordpress.com/?p=3603#comment-132128 At Fave, we feel that what holds most SMBs back in video is the distinct lack of distribution options. As your article correctly points out, YouTube is usually not an effective outlet, TV is still expensive even if video production cost is eliminated, and AdWords is still AdWords- difficult to manage for many and costly in many categories. Email solutions are often wasteful, and that leaves the business’ minimally trafficked web site as a last resort. GetFave.com is a new concept in local search that is built for local search video distribution. The site currently features over 1200 local business videos and we add more each week. Businesses pay a monthly subscription fee and all video views are highly targeted and relevant, never shown until the user requests the content. I would invite all those interested in local video platforms to check it out at http://www.getfave.com.

]]> http://gesterling.wordpress.com/2008/07/08/spotmixer-boosts-profile-with-distribution/#comment-132121 Tue, 08 Jul 2008 17:44:58 +0000 http://gesterling.wordpress.com/?p=3603#comment-132121 Video is a terrific local online marketing tool. All the vendors seem to offer good products.
The challenge is and will continue to be self provisioning. The early adopters, who comprise the smallest segment of the target market, will as always, be early adopters.
Crossing the chasm, so to speak, to mass market acceptance will require the participation of an SMB new media “broker” of some sort.
Traditionally, SMB’s do not buy advertising, it is sold to them.
Google tried to build out a channel through Intuit and Salesforce.com.
Valid logic…co-opt these companies’ trusted relationship with their SMB clients.
A lot of announcements about the partnerships, not a peep about the success. Or, I suspect, lack thereof.
I believe that Spotmixer’s most likely sales channel success will be through its partnership with yellowpages.com, superpages, citysearch, etc.
They should seek (and likely already have sought) to have their partners’ telesales and “feet on the street” sales teams add their video ad solutions to their bag of tricks.

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