CityVoter has announced expansion of its relationship with Hearst-Argyle Television:
Already working with KCRA Sacramento, WPBF West Palm Beach, WESH Orlando, WISN Milwaukee, and WAPT Jackson, CityVoter.com will provide KETV Omaha, KMBC Kansas City, and WLKY Louisville with the CityVoter social platform, allowing insiders who know a city best to share their insight with information, ratings, and reviews on the everyday decisions that affect people’s daily lives. Omaha launched June 16, 2008. Kansas City and Louisville will launch in August 2008.
Call it prelude to an acquisition . . .
In addition to a destination, CityVoter has created a local search platform for local TV and radio, two segments otherwise neglected online. And the company has taken a very smart approach to UGC. Rather than ask users to write reviews, it asks them to vote on best places (often based on user Q&A). This amounts to the same content in the end and it lowers the bar to participation:
