Nielsen Mobile came out with US mobile search market share data last month that looked like this:
Source: Nielsen Mobile
And here’s data that I developed at Local Mobile Search:
Source: LMS/Opus Research (12/07); numbers are greater than 100% because people were asked to indicate any/all search engines they had used on their mobile phones. Caution should be exercised because the sample size was relatively small >200.
I have more such data from LMS and other sources; all basically show Google leading in mobile search by varying margins. The question now is: will search become the dominant content discovery tool in mobile as it is on the desktop? And will Google dominate the mobile Web the way it does search online?
What do you think?
I’ve been thinking about this quite a bit recently and am about to publish something at Local Mobile Search on this topic.
July 3, 2008 at 8:15 pm
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July 4, 2008 at 10:32 pm
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July 6, 2008 at 8:05 pm
Great post.
We are betting on a big fat “yes” to both questions.
Google WILL dominate mobile search and search WILL be one of the top content discovery tools in the mobile environment.
July 8, 2008 at 5:29 am
I don’t think it will happen. But its only a guess.