Among the ‘Top 50′ Many Local Sites

Here are the top 50 US properties for May, according to comScore:

Top 50 Sites March US

Let’s count the local or locally oriented sites and networks:

  1. Weather Channel
  2. Craiglsist
  3. Wal-Mart (offline buying)
  4. Superpages
  5. Target (offline buying)
  6. Yellowpages.com
  7. Bank of America (your call here because much of this is online banking)
  8. Gannett
  9. Scripps
  10. Hearst (partly because of newspapers)
  11. WorldNow (TV affiliate sites in local markets)
  12. Cox (mostly local)
  13. WhitePages.com

By my count that’s just over 303 million uniques seeking local content or information. Obviously the traffic on these sites is overlapping. But I haven’t counted any local traffic on search engines and portals.

Then there’s this statement from Yahoo!’s Hilary Schneider:

Out of the 130 million monthly unique users of Yahoo last year, “116 million of them came to Yahoo with local intent.”

Then there are sites like Yelp (8 million) or Trula (5 million) or Local.com (6 million) and numerous others, including the 66 million uniques at newspaper sites (I don’t count the NY Times as local, although there’s local information there).

What we might call “The Local Internet” is thus driving huge volumes of traffic and offline purchases.

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9 Responses to “Among the ‘Top 50′ Many Local Sites”

  1. News About Tech from all around the world » SearchCap: The Day In Search, June 27, 2008 Says:

    [...] Among the "Top 50" Many Local Sites, Screenwerk [...]

  2. SearchCap: The Day In Search, June 27, 2008 | PAGE PROPELLER NEWS Says:

    [...] Among the "Top 50" Many Local Sites, Screenwerk [...]

  3. B. Chandra Says:

    Nice breakdown Greg. I would argue that facebook is disputably local as well, given that there are three overarching kinds of sub-networks: high-school, college, and city. It has broadened beyond its initial scope, however it continues to apply this principle throughout that you have visibility into your ‘local’ network- its profiles, and groups.

  4. Greg Sterling Says:

    Right. Facebook is a sight with considerable untapped local potential too.

  5. SearchCap: The Day In Search, June 27, 2008 | Techno Portal Says:

    [...] Among the "Top 50" Many Local Sites, Screenwerk [...]

  6. Local Internet Driving Tons of Traffic « A Fuller View Says:

    [...] June 2008 · No Comments Over on Greg Sterling’s blog there is a good post – Among the ‘Top 50′ Many Local Sites- about all the traffic that coming from ‘local sites’ in the US. This does onlycover [...]

  7. Simon Grice Says:

    http://mashupevent.com/event/mashup-workshop-local-2-0-hyperlocal

    We’re hosting a workshop on the 18th September in London to bring together the ‘hyperlocal/local 2.0′ crowd…

  8. NBCU Buys No.1 Local Site « Screenwerk Says:

    [...] Some people could make a strong case that Craigslist is the number one local site online. However the top local site is probably [...]

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