Neighborhood Data Adoption Growing

The move to “hyper-local” is picking up steam with companies like Outside.in announcing Radar and Google’s new Map Maker, not to mention diversification of geotargeting technologies (see Skyhook Wireless) and a growing range of local-mobile applications that offer very precise location capabilities.

Neighborhood data and databases are also becoming an important part of online local and mapping applications. Yahoo is the latest to add neighborhood information (from Urban Mapping):

Yahoo! has licensed Urbanware: Neighborhoods, Urban Mapping’s database product of more than 40,000 neighborhood boundaries covering more than 2,000 U.S. cities and towns.

Having this level of data will become important to all mapping and local sites. Maponics and Zillow also provide zip or neighborhood level data.

Urban Mapping also offers an add-targeting product (“geomods”), which is ahead of where the market is today. While consumers value this kind of location and local information, advertisers don’t really know how to effectively utilize it yet.

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3 Responses to “Neighborhood Data Adoption Growing”

  1. Darrin Clement Says:

    Thanks Greg for the mention of Maponics customers and our true neighborhood product (we have a separate ZIP Code product). Large neighborhood datasets, like what Urban Mapping and Maponics offer (both of whom now have about the same size database) are indeed central to hyper-local targeting. When combined with other datasets, you can actually do target marketing by neighborhood.

    I’d love to see your take on Google’s Map Maker project – are you going to write about that?

  2. Brett Says:

    Brett Shaw from Cyberhomes:

    If you’re looking for another source for neighborhood information, check out Cyberhomes.com . This includes data from property descriptions to commute times to economic trends and demographics. Just type in a neighborhood name (like Soho, NY ) or a zip code and take a look around.

  3. Outside.In’s Maps Local News, Tweets « Source Notes Says:

    [...] neighborhood data is an increasing area of interest. In January another site, Everyblock, launched a similar service that aggregates news, photos and [...]

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