Google Trends Now with Site Traffic

Google Trends has integrated some new metrics for websites, not just search queries. Traffic is estimated, based on several sources. Barry Schwartz has an extensive write up at SEL. Now with Trends you can compare sites and see relative traffic and traffic by country or city:

What it shows you is relative traffic (not uniques; though Compete will), as well sites that people who visited those sites also visited and other content that those users searched for. So there’s some interesting and helpful information here.

You can also see traffic by location (DMA) on Quantcast (under the media planner tool).