YPG Adds AgendiZe ‘Contact Widgets’

Canada’s Yellow Pages Group has announced a deal with AgendiZe to install the latter’s Universal Contact Widgets across all its business listings. According to the release put out today:

Yellow Pages Group will feature free AgendiZe Universal Contact Widgets on all of their online business directory listing pages in Canada. Contact Widgets are pre-configured and automatically updated to contain each business’ contact and product or service information, and enable consumers to conveniently save and share that information across more than 70 social networking, chat, social bookmarking, address books, desktop, PDA and email services.

Here’s my previous post about how it works. The deal has been in place (also one with Yellow Book) since September, 2007.

Yellow Pages Group also recently introduced a Facebook application:

By my count that makes it: Superpages, Citysearch, Yell and now YellowPages.ca on Facebook.

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AgendiZe founder and CEO Alexandre Rambaud said in an email to me that this was an update and evolution of what was being done previously: “What YPG now offers is the possibility for any of its 420,000 business listings/advertisers to directly ‘copy and paste’ the AgendiZe ‘call to action’ tools into their own web site or blog. All this for free …”

AgendiZe also extends its social tools to SMB websites as well, through a “universal contact widget.”

It makes sense of directory publishers to take advantage of these capabilities because they add utility and convenience for the user and offer “viral” distribution possibilities for both the publishers and their advertisers.