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Google Mortgage Search?

Zillow recently created an online loan marketplace. Now, spotted by Barry Schwartz at SEL, it appears that Google may be preparing a similar mortgage marketplace (at least in the UK). Called “Google Merchant Search,” apparently, it appears to offer comparison shopping for loans:

google merchant search

The business model I suspect (from the look of it) is lead-gen or PPCall. One asks to be called by the broker (“get quote”).

This entry was posted on May 30, 2008 at 2:27 pm and is filed under Verticals. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

4 Responses to “Google Mortgage Search?”

  1. Google Readying a CPA Markeplace for SMBs? « Screenwerk Says:
    August 27, 2009 at 12:58 pm

    […] similar to an experiment that Google tried in the UK last year: Google Merchant Search. I wrote about that service when it appeared in May, […]

  2. And So It Begins… Google Sells Leads Says:
    October 30, 2009 at 2:42 am

    […] https://gesterling.wordpress.com/2008/05/30/google-mortgage-search/ […]

  3. Google’s New (Local) Comparison Ads « Screenwerk Says:
    October 30, 2009 at 12:48 pm

    […] Google tried a mortgage marketplace in the UK last year as a test drive for a range of things (Merchant Search). The theory at the time was that Google was trying to develop a separate marketplace for SMB […]

  4. And So It Begins… Google Sells Leads | SeanFenlon.com -- The Official Personal Site of Sean P. Fenlon 42 [+3] Says:
    February 17, 2014 at 10:13 pm

    […] https://gesterling.wordpress.com/2008/05/30/google-mortgage-search/ […]

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