Google Mortgage Search?

Zillow recently created an online loan marketplace. Now, spotted by Barry Schwartz at SEL, it appears that Google may be preparing a similar mortgage marketplace (at least in the UK). Called “Google Merchant Search,” apparently, it appears to offer comparison shopping for loans:

google merchant search

The business model I suspect (from the look of it) is lead-gen or PPCall. One asks to be called by the broker (“get quote”).

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4 Responses to “Google Mortgage Search?”

  1. Google Readying a CPA Markeplace for SMBs? « Screenwerk Says:

    [...] similar to an experiment that Google tried in the UK last year: Google Merchant Search. I wrote about that service when it appeared in May, [...]

  2. And So It Begins… Google Sells Leads Says:

    [...] http://gesterling.wordpress.com/2008/05/30/google-mortgage-search/ [...]

  3. Google’s New (Local) Comparison Ads « Screenwerk Says:

    [...] Google tried a mortgage marketplace in the UK last year as a test drive for a range of things (Merchant Search). The theory at the time was that Google was trying to develop a separate marketplace for SMB [...]

  4. And So It Begins… Google Sells Leads | SeanFenlon.com -- The Official Personal Site of Sean P. Fenlon 42 [+3] Says:

    […] http://gesterling.wordpress.com/2008/05/30/google-mortgage-search/ […]

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