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Wal-Mart Adds Oodle Classifieds

By Greg Sterling

A little bird told me yesterday that Wal-Mart had launched a free classifieds site, powered by Oodle.

Picture 7

Oodle listings on Wal-Mart Site

It’s basically a frame around the Oodle site. The question immediately arises: Craigslist vs. Kijiji vs. Wal-Mart Classifieds; who will win? It’s probably not a zero-sum game however.

The audience for Craigslist and for Wal-Mart do not, I would imagine, overlap substantially if at all. But this is a nice add for Wal-Mart and a powerful strategic partner for Oodle.

This entry was posted on May 28, 2008 at 9:29 pm and is filed under Classifieds. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “Wal-Mart Adds Oodle Classifieds”

  1. Shortshire Says:
    May 28, 2008 at 10:52 pm | Reply

    I am going to put my money on Craig’s list. Its a well known and has a higher trust value than Walmart. Walmart is simply an aggregator collecting listings so people have to go through that extra step to contact the person. With Craig’s list the information is already there.

  2. MySpace Classifieds from Oodle « Screenwerk Says:
    July 28, 2008 at 11:21 pm | Reply

    [...] Donato’s blog post says that the Oodle Network now includes 200+ sites. Recently the company added Wal-Mart to that list. Oodle powers classifieds on Facebook, but it’s not the only classifieds [...]

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