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Superpages’ Ads on NYTimes.com

By Greg Sterling

I was reading movie reviews on the NY Times site and I stumbled across these ads:

Tile

Title closeup

Animated banner

The ads are dynamic and promote Superpages ad inventory types, traffic and conversion rates, among other datapoints. It’s a B2B campaign targeting advertisers. So it’s interesting that it appears on a very consumer-oriented area of the NY Times’ website (probably appears elsewhere on the site too). Of course most people “in the industry” make artificial distinctions between SMBs and consumers.

This entry was posted on May 24, 2008 at 9:46 pm and is filed under Internet Yellow Pages, Local Search. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

4 Responses to “Superpages’ Ads on NYTimes.com”

  1. Superpages.com sul New York Times | MVPNetwork Blog Says:
    May 26, 2008 at 4:44 am | Reply

    [...] Dice Greg Sterling su Screenwerk che il NYT ha inserito, in una sezione molto consumer-oriented, il sistema di pubblicità di Superpages.com, descritto come un B2B. La sezione di cui Greg parla è la Movies, dove si parla di cinema. [...]

  2. SearchCap: The Day In Search, May 27, 2008 Says:
    May 27, 2008 at 10:15 pm | Reply

    [...] Superpages’ Ads on NYTimes.com, Screenwerk [...]

  3. » SearchCap: The Day In Search, May 27, 2008 A+ Computer Professionals: SEO, Web Design, Hosting, Site and Script Installations and Modifications, PHP Coding, and Web Traffic Says:
    May 30, 2008 at 6:42 am | Reply

    [...] Superpages’ Ads on NYTimes.com, Screenwerk [...]

  4. SearchCap: The Day In Search, May 27, 2008 | Media Design SEO Says:
    June 2, 2008 at 11:50 pm | Reply

    [...] Superpages’ Ads on NYTimes.com, Screenwerk [...]

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