This was announced last week but I didn’t get to it: Yell has developed a Facebook application called Socialiser. It joins Superpages and Citysearch in the category of local publishers reaching out for Facebook exposure. There are now 691 applications in the “food and drink” category at Facebook.
The Socialiser app from Yell is a kind of “Evite meets local search” tool, allowing users to find restaurants and other venues and then invite friends to join them. It appears quite functional.
Yell advertisers will get more in-depth exposure in the app than non-advertisers, but all the activity happens within Facebook. The application only works for Yell coverage areas. In my opinion, the company would do well to either duplicate this for its Yellowbook subsidiary or combine the applications so that it offers US-UK coverage.
A mobile component (send to mobile) would be welcome as well.
May 20, 2008 at 2:19 pm |
[...] Here’s another reason to use Facebook. But there is more to online advertising than merely filling out a Facebook profile. One of the things that makes Facebook such a great place to network and advertise your local business is its local networks that you can join. Through those you can meet other local people to do business with. [...]
May 23, 2008 at 6:31 pm |
[...] Yell Launches Facebook Application [...]
June 3, 2008 at 6:41 pm |
So … just what ARE the Yell service areas? The map appears to be from somewhere in the UK but I have a window-washing service and a landscaping service in South East Michigan. I’m looking to set up perma-tising (like the coined term?) online that will help local customers (only) find them.
June 4, 2008 at 1:57 am |
Not sure re the question. Yellowbook is the US subsidiary of Yell. Yell only serves the UK.