Skyhook Wireless has made several announcements recently and is today promoting the fact that a wide range of companies are using its API to provide improved location awareness and targeting. Its technology should be added by G, Y!, M and others to their toolbars to automatically detect location (to complement and improve upon IP targeting alone).
Here’s the list of desktop and mobile partners currently using it: Whrrl, Geocaching.com, Krillion, Yahoo! Fire Eagle, UpNext and CitySquares.
Once location is “baked into the browser,” a wide range of interesting new ad and content targeting capabilities become possible.
May 26, 2008 at 8:46 pm |
So I’m confused – if you are using Yahoo’s FireEagle you basically use Skyhook’s features + whatever extra Yahoo knows? If so, why even bother with Skyhook?
May 26, 2008 at 11:47 pm |
Fire Eagle, as I understand it, is manual — meaning you have to set and change location. Whereas Skyhook detects location if you’ve got the code/toobar.
May 27, 2008 at 2:43 am |
I mean as a developer – why bother with Skyhook when FireEagle gives you their info + more?