Comments on: Marchex Gains, Beats Estimates; Market Slow to Understand Local Opportunity

By: Michael Bauer

Michael Bauer — Wed, 07 May 2008 16:30:23 +0000

Great Post, Lousy Title, Greg. I think you got into a great tangent on this post. Probably need to rename the post or pick up a new thread. I riffed on this a bit at http://www.seeingforests.com/local-deconstructed-buying-of-disaggregated-products/. We really are in a period of change where terms like “deconstruction” and “disaggregation” are applicable - just not what your average media buyer understands. You’re spot on about it being the offline consummation of an online shopping experience. Local is about connecting those two together through new buying processes and product location.

By: Local - Deconstructed Buying of Disaggregated Products

Local - Deconstructed Buying of Disaggregated Products — Wed, 07 May 2008 16:25:00 +0000

[...] kind of buries a great exposition on this topic in Marchex Gains, Beats Estimate. He differentiates Local as NOT YP and also not about Long Tail (which has always galled me [...]

By: Local Definition - Disaggregated Products

Local Definition - Disaggregated Products — Wed, 07 May 2008 15:58:09 +0000

[...] kind of buries a great exposition on this topic in Marchex Gains, Beats Estimate. He differentiates Local as NOT YP and also not about Long Tail (which has always [...]