Yellowbook announced yesterday that it had launched a new, multimedia ad campaign, part of “a full branding makeover.” The site has tweaked its design somewhat and there’s a new logo (pictured above). Traffic measurement service comScore previously said the site was one of the top 5 gaining properties in 2007.
The site though much improved than in the past still needs to add more content to help users make buying decisions (decision support) among a range of competing providers. Like its rivals, Yellowbook also has video.
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Related: AT&T’s Yellowpages.com touts its success, including in mobile.
